Sarah Dorey started at IGNITE Sales Management in 2014.  She came to the company with strong experience across multiple categories (dry, frozen and dairy) and many key retailers (Walmart and Target particularly). A 14-year, award-winning career with General Mills included building expertise in category management, account management, product marketing, trade marketing, merchandising strategy and analysis, and channel management.  Since joining IGNITE, she’s worked or consulted with over 30 clients in this fast growing space in food.  Her passion is ensuring that a brand is maximizing it’s selling capabilities while being very strategic about the resources they use. Sarah is also the founder of PFM Sales Consulting, where she is a Senior sales advisor to companies in the natural and organic food industry.

Her family plays the most important role in her life and a husband and three little girls keep her busy — and being a busy mom has only amplified her awareness of convenient, healthier alternatives for her family in the grocery aisles. When she does find spare time, it’s typically cooking, reading, or getting active outside.