Holley Atkinson launched Making Food Work in 2009, emerging as a true leader in food and tech initiatives on a wide range of issues and challenges, with a focus on digital and social media, product development, project management, strategic marketing and advisory services. She is passionate about local food systems, social media, and information technology. Holley co-founded the Food+Tech meetup in early 2010 and also the Slow Money NYC Meetup later that same year.